Lynchburg Redevelopment and Housing Authority is a client of Stimulus Advertising, in which I collaborated on the website design with Benton Evans and Lynn Kirby. The website was created using Joomla and a Joomla-compatible template as an update to an existing site designed by Stimulus. The site was designed to be approachable and easy to find information, which was an important goal of the client.

The client asked for logo options showing the blue ridge mountains, as Lynchburg is known for its beautiful view of the mountains. I incorporated a silhouette of Sharp Top mountain behind the design of a house to best communicate the brand.

For this design, I showcased a silhouette of downtown Lynchburg incorporated into the shape of a house key. The gradient and highlight provide depth and an approachable mood to the brand.

The client asked for logo options showing the blue ridge mountains, and also wanted to include the James River, as it cuts through downtown Lynchburg. I blended the two forms together into a single icon that can be recognizable and simplistic.

This is the logo the client chose. I included two familiar mountains of the area- "Sharp top" and "Flat top" and a roofline of a house. I modernized their logo by including a sans-serif font and clean overall style.

Thanks for viewing my branding project, check out more branding work and other projects on the rest of my Behance profile!